- ISBN13: 9781599181943
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Mar… More >>
Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
#1 by Mark Deo on April 7, 2010 - 3:24 am
A Great quick read. Great advice for any small business.Provides a great foundation for all entrepreneurs. It is very important to identify your customers needs. Opens your eyes to all the opportunity on the internet. I am a strong proponent for the Guerilla Marketing Series.
Rating: 3 / 5
#2 by Joy E. Glass on April 7, 2010 - 4:27 am
This a great little book. A must have for anyone interested in selling. I highly recommend.
Rating: 5 / 5
#3 by Molly Woods on April 7, 2010 - 5:35 am
I bought this book for my on-line marketing course (graduate level) and I found this book to be a complete disappointment. The book is not targeted at people who have a basic knowledge of marketing in general. Even if you have no knowledge in this field, purchase a different book. The information in this book is so basic, repetitive, and dumbed down that it is difficult to take seriously.
It is apparent from the very beginning that as a reader you are being marketed to. This becomes annoying and I lost my trust in the authors because of this. Not to mention I didn’t think the examples of excellent on-line marketing tactics were very good at all. For everyone who wants expert examples that are amazing, this is not the book for you.
The book is also poorly edited. The mistakes are all over the place and I would love to recommend a copyeditor to the authors. It is hard to take a book seriously when there are typos and out right errors throughout the book.
The repetitive language is highly redundant. You will read the same thing over and over and wonder if you’ve some how lost your place in the book. It is clear that the authors do not have high expectations for their audience; they repeat basic ideas continuously and use overly simplified language. The simplicity of the language doesn’t allow the authors to clearly explain what crucial internet/computer components are, what they do, and why they are important for marketing.
The information in the book is already dated. I would recommend finding a book that has more up to date information, the authors of this book are mourning the addition of pop up blockers.
Rating: 1 / 5
#4 by Scott Roberson on April 7, 2010 - 6:42 am
Having been involved in recent years with developing our firms numerous sites([...]) I found this to be a valuable text with easy to the point “directions” as it were to make sites more visible on the web. I highly recommend this for anyone involved in developing or marketing a web site.
Scotty Roberson
Rating: 5 / 5
#5 by Scarlet Singer on April 7, 2010 - 8:18 am
This is a great guide for beginners to learn how to use the internet to market and this is key for a business to remain vital. I provide these services and social media marketing on my website [...]. This book lets you learn how to do it for yourself!
Rating: 4 / 5