Product Description
“If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write.”Los Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every fieldand outlines the fundamentals needed to build customer loyalty that will last.Amazon.com Review
A few years ago, everybody with a product to sell got a dose of th… More >>
loyalty.com : Customer Relationship Management in the New Era of Internet Marketing
#1 by Anonymous on April 1, 2010 - 1:44 am
If you really want a clue about the only effective and sustainable way to deal with customers, by just talking to them, read “The Cluetrain Manifesto.” Folks are getting too sharp (thank goodness) for any other marketing “strategy” to work.
Rating: 2 / 5
#2 by Anonymous on April 1, 2010 - 2:15 am
What more can you expect from book that covers it all? Don’t waste time in seminars – read this book and get started. This book covers it all. A must read a anyone who is seriously interested in CRM. I really liked the real-world examples, since they give you an idea what it takes to implement a CRM program.
Rating: 5 / 5
#3 by J. ALBARRACIN on April 1, 2010 - 3:10 am
Excellent to understand insides on internet crm and loyalty. The message is: understand your customer by it self, dont give them disccounts.. give them good service, give them what they want. Lots of examples will help you reconfirm your pre-done thoughts.
Liked the valuation chapter.. not to deep (lack of examples) but perfect for a good start.
The case studies are very interesting but they do not give you the final flavor : “What happened? does this CRM initiative was really successful??”
I think you have to buy this book: it really can help you find a path.
Rating: 3 / 5
#4 by barbaros ozdogan on April 1, 2010 - 4:17 am
Loyalty.com explains how customer loyalty can increase the company profits. Companies must focus on building relationships with their customers. Loyalty is the last level of a customer relationship. The importance of this relationship is finely presented by the author.
Rating: 4 / 5
#5 by Rolf Dobelli on April 1, 2010 - 4:47 am
This book is a delightful result of Frederick Newell’s recent indoctrination in marketing through the World Wide Web. Newell is an internationally acclaimed professional and part-time academic who specializes in database marketing. He admits in his preface that he’s a bit of a “geezer” – because his 1997 book, The New Rules of Marketing, lacked a Web component, which undermined its newness. In an effort to rectify that, he reconciles the impressive database-mining and customer relationship concepts from his earlier book with today’s rapidly changing cyber-marketing theories and practices. Newell clearly is excited by what he has belatedly learned about the Web’s potential, and provides on-target case studies to support his points. We [...] recommend this book to all marketers – especially to those in retail. Those who are new to Web business will find it particularly useful.
Rating: 5 / 5