Product Description
Covers the complete topic, including an introduction to marketing on the Internet, sections on online promotion and communication, computer mediated selling, providing Web content, and a section on new Internet business functions and opportunities. This new text comes with a complete instructor’s manual and Web site and an Internet Marketing Web Companion, an online support to the text, which provides students with Internet exercises, self-study quizzes, an… More >>
Internet Marketing Second Edition
#1 by Anonymous on March 27, 2010 - 1:11 am
While this book might be of help to the Internet novice, its general level is very basic. What’s more, concepts of Internet marketing are mostly missing, even though concepts are most likely to be the most interesting area. Instead, the book engages in HTML exercises which imho are quite irrelevant for today’s marketing decision makers. This is particularly true, since the HTML excursions are – you guessed what – very basic. This book might be applicable to users who start from scratch, but don’t look for more in the book. Regardless of application, the price is certainly too steep given the value the book offers.
Rating: 2 / 5